Alphington Mill
The sale and marketing of Heidelberg Road and Chandler Highway, Alphington, Victoria. This campaign needed a complete re-envisioning of the development site (formerly the Amcor site). I created this identity to symbolise the open parklands and proximity to the Yarra. 'Australia's most extraordinary inner-city mixed-use development opportunity.' Materials executed included information memorandum, website, video, print and signage. The gold colour palette was to attract the Asian market.
