AO23 'The Story Starts Here' campaign
Client: Tennis Australia Project: Australian Open 23 'The Story Starts Here' campaign. Description: To capture the loyal audience as well as new fans by telling the unique story of an AO23 experience. Marketing and communications across all of Tennis Australia’s owned and paid digital channels, print, OOH, signage, and tram artwork. Digital designs of eDM marketing and daily communication. Each day outlines the event highlights and must see and dos throughout the 14 day event, including Welcome Week, Indigenous Day, Pride Day and Happy Slam Hour sales. Design of animated digital banners for head to head matches throughout the tournament. Layout design and production of the 154pp Official Program. Collaborating with editors and stakeholders.
