Arden Homes Digital & Social Media
Using new creative highlighting Arden’s distinctive design and affordable luxury, the media plan included: • Google AdWords Search, Display and Remarketing. Both keyword and contextual targeting were used. • Facebook advertising targeted using Facebook’s audience breakdown of age, income, home ownership and recent searches. • MCN using location targeting, ads were served to those who were within the vicinity of Arden’s display homes and its competitors. • REA targeted based on users’ search on property within Victoria’s South Eastern suburbs, South Western suburbs and the Northern suburbs.
